In more Target news, after a stumble last Winter with a poorly performing collaboration with Neiman Marcus and a host of designers, the retailer is getting back to basics with a Fall capsule collection with —not a retailer or a stylist, but a popular designer. 3.1 Phillip Lim for Target will launch on September 15th and, in a pleasant surprise, will offer apparel, shoes and accessories for both women and men. The collection was announced in a Wall Street Journal article (sorry WWD) that questioned whether the public still had an appetite for designer collaborations after missteps last year from leaders in the practice like Target and also H&M, whose Maison Martin Margiela collaboration was an uncharacteristically poor performer. Last Year was but a bump in the road, however and if the Neiman Marcus and "Shops at Target" programs received mixed responses, a simple team-up with a popular designer should put things right back in order. The product line will consist of over 100 items priced from $19.99 to $299.99.
As for H&M, the chain has already announced that it would skip its regular Spring collaboration this year, but we are expecting one for the Fall —which they should be announcing any day now...
The Retailer-Designer Dating Game (Wall Street Journal)
After the jump, check out a video preview of the collection