Apple's new product announcement event is still going on as we type this, but the biggest fashion news for the tech giant was pushed to the front of the agenda as its first Apple Watch collaboration was announced with none other than the most luxe of the luxe, Hermès.
Is that exclusive enough for you?
This was a development that was conspicuously not bandied about by the tech blogs which have been breathlessly reporting on rumored product developments for the past few weeks (giant iPad Pro with high tech pencil stylus confirmed), so it was a genuine surprise.
The Apple Watch Hermès will be available in October at select retailers. it comes with a classic single strap, signature double tour (see image above) or wider cuff strap, all with a customized Hermès watch face. Perhaps this is the push that was needed to get the Apple Watch into real luxury players like Barneys and Neiman Marcus. So far we have no price info yet for the watches, but stay tuned. We will update as soon as more information is released.
Now that Apple has updated the Apple Watch page, we can offer some more specific details about the new collaboration.
For starters, these are emphatically not separate bands for individual purchase as has been reported by some outlets, but only sold with Apple Watches in polished stainless steel and a custom Hermès face that will only be available on these models. Here are the prices for the three styles:
Double Tour in 38mm with four band colors: Fauve, Etain, Capucine, and Bleu Jean
Single Tour in 38 or 42mm with Fauve or Noir bands. Capucine band only in 38mm
- $1,100 and up
Cuff in 42mm with a Fauve band
The Cuff style has a cut-out in the back of the watch to allow the heart rate sensor to be in contact with the wrist. So far, we do not know if versions of the band can also be purchased with the gold Apple Watch Edition, but it is not listed as an option on the site.
As for stores that will be carrying the watch next month, there are only 17 North American retail outlets listed including Apple Stores in Eaton Center and Yorkdale in Toronto, Aventura and Miami Beach in Florida, The Grove in Los Angeles, Palo Alto, San Francisco and Santa Monica. Hermès boutiques to be selling the watch include Beverly Hills, Miami and San Francisco. The only third party retailer listed so far is Maxfield in Los Angeles. In New York, the watches will be available only at Hermès on Madison Avenue and the Apple Stores on Fifth Avenue, Prince Street in SoHo and Broadway on the Upper West Side.
After the jump, click to enlarge some official images of the three styles