For the past couple of years, Tiffany & Co. has been experimenting with all kinds of adhesive decals to decorate its Fifth Avenue and 57th Street flagship not just for the Holiday season, but for all sorts of other occasions like Easter or last year's The Great Gatsby retail promotion extravaganza. The results have been mixed, occasionally creating intriguing effects, but also subverting the inherent elegance and simplicity of the 1940 building's architecture. This year, however, the store has dropped the stickers and gone back to its roots, literally, with four immense firework-shaped pendants suspended from the roofline like diamond necklaces on steroids
That'll get prople's attention.
It's the sparkliest we have seen Tiffany's looking for the Holidays in years, maybe decades, and we haven't even seen at night yet to get the full effect. It even threatens to outshine the UNICEF Star suspended over the intersection that is set to be lighted for the season tonight. It is something of a challenge to the other three stores on the nearby corners, Louis Vuitton, Bulgari and Bergdorf Goodman, to see who can shine brightest for the next six weeks or so. This is the kind of competition we like.