One of Uniqlo's most popular collaboration lines (and one of the most popular in general) is getting a revival this Fall.
+J, a team-up with the designer Jil Sander while she was between gigs at her eponymous luxury label, will return to the chain's shelves and racks with a collection of 42 "Greatest Hits" items curated from previous collections that ran from 2009 to 2011. Though successful, the +J label ended abruptly, just before Sander was announced to be returning again to design the Jil Sander brand. There will be 27 men's products and 15 for women including the designer's minimalist takes on woven shirts, down jackets and wool sweaters. "Loved for its timeless yet forward-looking style and affordable quality, over five seasons from Fall Winter 2009, +J grew to one of the most successful fashion collaborations of all time - elevating basic garments for functional, minimalist elegance to suit any lifestyle," the company stated in its press release. Though she is once again a free agent of sorts, Ms. Sander is not involved at all with this revival of her designs —at least not at this point. There is no particular indication whether this is a one-time re-release or that that it will extend beyond this season, but the last +J collection was delivered for Fall 2011, coinciding with opening of the chain's flagships on Fifth Avenue and on 34th Street —a time when there were no Uniqlo stores in the U.S. outside of New York City. Now with a widely expanded fleet of stores open in Northern and Southern California, Massachusetts, Connecticut and Pennsylvania, a much larger customer base will be able to enjoy the popular collaboration. In fact, the Best of +J Collection will be relaunched on October 3rd exclusively with the Chestnut Street store opening in Center City, Philadelphia, and then roll out online and to other stores on October 10.
The +J revival joins the non-Helmut Lang affiliated Urban Sweats designed by Alexandre Plokhov collection as well as a new season from Ines de la Fressange for an impressive line-up of designer collaborations at the chain this Fall. The Shophound still has our +J pieces from previous seasons, and we certainly wouldn't mind picking up a few we missed the first time around. We're pretty sure that we are not alone in that sentiment, so get there early.
Uniqlo Revives +J Brand (WWD)