Spring, it seems, is finally here for real, and our friends at Shinola are celebrating. You would think that a brand from Detroit would be less rattled by the horrible Winter we have all just endured, but they seem happier than anyone to look ahead to warmer days.
The Shophound stopped Shinola's TriBeCa boutique earlier this month to see how the unconventional brand revival was faring. We hadn't been in since it opened last year, and it seems that things are more than humming along nicely. The Detroit factory can't seem to make those smartly designed watches fast enough, and there are more styles than ever, with many of them out on the counter for you to peruse and try on at will. The smart leathergoods collection continues to expand with new styles and colors, and even the bicycle division is growing, including a special loaner program that puts guests from the nearby Greenwich Hotel on a Shinola Bike to cycle around the city during their stays. Not content to rest on its own community-minded business model, the store has regularly spearheaded additional initiatives, including a program with Brooklyn's Public-Supply which offers a classic box of 12 No. 2 graphite pencils in signature Shinola Orange for a mere $12. whose profits will support creative arts classrooms in Detroit Public Schools.
But it's this week that the store is extra busy.
Starting with Thurdsay evening May (click the image above to enlarge) 1 at 6 PM, Shinola is hosting a Franklin Street Block Party along with neighbor Steven Alan to kick off their road-show and celebrate the new season. Alan will be offering 20% off his private label line in his stores, and Shinola will be offering free monogramming for the event. There will be Roberta's Pizza for all and complimentary drinks from George Dickel (provided you have ID, of course).
But that's not all. On Saturday the 3rd, Shinola will be hosting a Mother's Day Flower Store Pop-Up with Fox Fodder Farm where customers can order arrangements for Mom (or whoever you think needs some flowers) in advance or buy them right there.
And stay tuned for June, where there will be another special pop-up for Father's Day.