Roland Mouret for Gap Coming to NYC
October 31, 2006
Not to be outdone by Viktor & Rolf for H&M and UNIQLO's opening extravaganza next week, Gap is bringing us Roland Mouret as its November Surprise. Originally slated only for Europe, Mouret's special collection (pictured at left) for Gap will be made available in a select number if Gap stores in New York City. It mark's Gap's first foray into the red-hot designer collaboration craze, and will launch on November 7 in Europe, but will make it's way to New York later in the month. No specific date has been announced as the collection is officially part of Gap Europe, and won't be widely available in the U.S. The assortment consists of 10 dresses, and if the preview is any indication, it is a casual departure from the retro-hourglass silhouette that has graced Scarlett Johansson and Demi Moore and made Mouret a designer to watch. He told WWD, "It's definitely not a diffusion of what I've been doing, but I have revisited a lot of the details I have done in the past, like the folded sleeve." He added, "We had all the girls at Gap here test all the designs out. Our feeling [is]. if they love them, everyone is going to." As an added bonus, it will be part of the (PRODUCT) RED program benefiting The Global Fund. It is the first project under the 19RM brand formed by Mouret and American Idol producer Simon Fuller, and Mouret's first work since leaving his eponymous label. The Shophound will keep our eyes out to let you know the moment it hits the floor.
Gap Goes Fast-Fashion: Mouret Latest Designer to Dabble in Mass (WWD)