Fragance Deal of the Week: Eau de Kate Moss?

Can a week go by without another celebrity perfume being announced? This one is still in the rumor stage, but WWD is alerting us to get ready for an announcement from Kate Moss who is making the most of her latest crest of supermodel fame with a fragrance deal. She has reportedly struck an agreement with Coty, who has done a particularly good job of ushering the celerity scents to success on the sales floor. What we will be interested in is not so much how it smells, but how the notoriously silent Ms. Moss will promote it. Moss, a paradox of high visibility with little or no comment, rarely speaks at length to the press. Will we suddenly be subjected to a barrage of interviews with the style icon?

Moss Said in Scent Deal (WWD)