Goodbye Federated...Hello Macy's Group

In its continuing efforts to obliterate anything associated with the past, Federated Department Stores Inc. has announced that it is renaming itself The Macy's Group. Having already erased so many beloved regional retailer brands from the landscape (Chicagoans are still grumbling about the loss of Marshall Field's) Federated has turned its strategy on itself and, pending the approval of its board, will now be known with the same name as the giant retailer it only owned, finally leaving crown jewel Bloomingdale's in the humbling position of being just a division of...Macy's.