Vh1's Agency Represents Its Industry...Entirely Without Flattery
February 21, 2007
Vh1 premiered their latest reality entry, "The Agency" last night, and will doubtlessly be rerunning it incessantly throughout the week. Playing off the success of "America's Next Top Model", "The Agency" goes behind the scenes of Wilhelmina Models, one of New York's most well established agencies, and if you were expecting to see crisp professionalism, then think again. We would suggest that any parent whose teenage daughter is aching to be a supermodel watch this show, and then lock up their daughter. The show's opening teaser consists of a large gentleman named Pink who heads the Women's Fashion division dispensing withering critiques to a succession of prospective models, which sets the tone for the entire show which sped along for 30 minutes in much the same vein. Wilhelmina represents most of the top men in the industry, but their women's lineup is anemic, perhaps from the constant berating their current models appear to receive regarding their substandard appearance. One young model Chloe, is upbraided by two agents over her failure to excercise and lose weight, and after the willowy girl leaves, she is referred to as "Doughy Chloe".
Nice.
And they wonder why models are so skinny. Another prospect, Robin, is chided for her southern breakfast (biscuits and bacon) and awkward walk, and ordered to lose 10 lbs, but manages to redeem herself by booking a small runway show during fashion week, possibly the only Wilhelmina girl to do so. Meanwhile, male model Tyler Wood easily revives his stagnant career by trimming his surfer locks for a more mature look, and makes a good impression at a cattle call for Macy's Advertising people (shades of Unwrapping Macy's) offering multiple opportunities for Tyler and other male models to take off their shirts. You can't say Vh1 doesn't know their audience for this show. The action really centers around the agents who, at least in this episode, come off as a mostly miserable, foulmouthed bunch, half of whom are under pressure as Becky, the women's agent with the heavy Worcestershire accent says, to pull supermodels out of their asses. Repellent, yes, but surprisingly entertaining if you can get over the fact that every fourth word out of their mouths has to be edited. As the counterpoint to "Top Model", "The Agency" succeeds impressively in stripping away any last bit of glamor the modeling industry had left.