3.1 Phillip Lim Heading to Mercer Street

Here's a storefront message that should make a lot of people very happy. 3.1 Phillip Lim is fast becoming a favorite among New York's abundance of emerging designer labels if not for his smart, chic sportswear for women (and now men) then for his insistence on keeping his prices somewhere within the general realm of reality (and by that we mean no $5,000 jackets). We are predicting that his first boutique to be located at 115 Mercer Street in SoHo, will quickly become a destination. We are guesssing a fall opening will be in order, and we will be watching this one closely. If you can't wait that long, his special collection for UNIQLO should be available in about six weeks or so.