Beef and Shellfish to be Replaced by Produce: Apple Takes 14th & 9th
April 26, 2007
It's really official this time. Apple has won the prized Meatpacking District spot at 401West 14th Street, the former home of Western Beef and Belgian moules frites restaurant Markt. This means two things. First, Manhattan will have yet another glamorous flagship for the only computer company fashionable enough to open a boutique down the street from Alexander McQueen and Stella McCartney, which will, hopefully, further relieve crowding at the Genius bar in SoHo. Second, Barneys will not be taking the space as The Sun "confirmed" last month. We were, in fact, correct in doubting Faith Hope Consolo's delusion insistence that they were already buying goods for the branch (which anyone in the fashion industry knows is a logistic impossibility). We still think they are going to go for the Meatpacking district, but, frankly, that site was too small for a full-line Barneys New York location, unless they were able to expand by building more stories on the building. Apple, on the other hand is a welcome addition anywhere, and if we are to have megabrands on West 14th Street, at least it will be one we like.
Apple's third Manhattan flagship to open in Meatpacking district(Appleinsider)
Previously: Barneys on 14th Street Confirmed...Sort of
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