Here at The Shophound headquarters we have narrowed down our premium denim selections by a lot. You have to. There's too much, so our new rule of thumb is if it is being sold on a table on Broadway or Fifth Avenue, then it's dead to us. So, goodbye to 7 For All Mankind, Citizens For Humanity, True Religion, etc. etc.... One brand that still made the cut for us is Earnest Sewn. We still love that you can't buy them everywhere, and that they have mostly avoided silly pocket stitching, and, not incidentally, the way they fit. It doesn't hurt that they have an excellent sample sale twice a year. Typically it had been held in their loft showroom, and last season it was in a roomy empty store in SoHo. This time around, they have chosen a somewhat more cramped spot a few doors up Washington Street from their shop in the Meatpacking District. Unfortunately, they have reverted to their past practice of putting out merchandise in cardboard boxes, so today we found, on the men's side, a hopelessly jumbled pile of jeans, and, oddly enough, on the women's side, neat tidy stacks of denim. We don't know what that means other than that the sale will be more work for the guys than the gals. Most of the basic, current models seemed to be in evidence, so you won't have to rummage through unsightly flared styles to get to the good stuff, and jeans were priced at $75, a healthy savings off the retail prices which usually start around $195 and go up from there. There was also a healthy selection of last season's jackets for men & women from the less rugged An Earnest Cut & Sew label. The main difference between the jeans there and what you will find down the block is the somewhat more faded and whiskered looks at the sample sale. This only points out the subtleties of the current denim market. If, like us, you are now devoted to dark, unwashed denim, then you won't find much in jeans, but if you are less picky about a little bit of artfully executed distressing, than don't waste any time getting down there. There are dressing areas for men and women so while they are not particularly roomy or private, you won't have to change in the aisles, which in the world of sample sales, is practically luxury.
Earnest Sewn Sample Sale
829 Washington Street between Gansevoort & Little West 12th Streets
through Saturday 4/28