Lapo Elkann Picks Barneys for Exclusive Debut

Lapo who?
Well, you either know who he is or you don't. Lapo Elkann, This scion of Italy's celebrated Agnelli family has been mostly famous for his sophisticated, quirky personal style and for having survived a scandalous overdose a couple of years ago. The 28 year old has rehabilitated himself by starting Italia Independent which as its website states, 'develops and produces "personal belongings" that translate the style and innovation of the italian way of life into a global vision.
The "personal belongings" are unique and innovative objects, conceived, developed and produced 100% in Italy.
The basis of the Italia Independent concept is an eye for detail and the continuous search for quality with a distinctive style.'
Those "personal belongings" begin with sunglasses, so naturally The Shophound is already interested. He has launched the line in Europe and already has an impressive roster of wholesale accounts like Harvey Nichols and 10 Corso Como as well as a pop-up store that travels Italy. Barneys will be introducing the brand here with an exclusive deal for United States distribution. We have no idea what other "personal belongings" might be in the pipeline, but The Daily tell us that June 7 will bring a press conference with all players involved.
Barneys Snags Lapo Elkann (The Daily)
Italia Independent (Official Site)