The Moss Machine Rolls On. Up Next: Kate the Fragrance

Kate Moss the brand is just gearing up. Moss was fêted in Morocco  last week to launch her upcoming fragrance by Coty. New details include a name, Kate - they are so clever when it comes to naming these celebrity scents - as well as news that Craig McDean lensed print ads and dreamlike television spots should start appearing this fall in Europe and Asia, but the U.S. will have to wait until sometime in 2008 to get a whiff of the resilient supermodel. The advertising revolves around images of black roses, which are kind of like Kate herself, exotic looking and possibly sinister, but undeniably magnetic.