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Hickey Makes its Retail Debut on Grand Street

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Well, call us surprised. A few weeks ago, The Shophound didn't have much faith that Hickey would be able to get its act together to open its store before the holiday season, but late last week they managed to open the doors of a fresh new store.
Hickey Hickey, the fashion conscious division of the venerable American clothing brand Hickey Freeman, was created to attract a younger, hipper customer to the super-traditional label. Originally launched as an updated suit and sportcoat line, Hickey soon developed into a complete collection including sportswear and accessories. The new store, Hickey's first, provides a great showcase for the young brand's slim suits and neo-preppy sportswear. American menswear designers are currently fixated on recutting classics to make a tighter, sleeker silhouette which takes Hickey only a stone's throw from its roots as a traditional clothing manufacturer. While many designer collections include tailored suits, they tend to be either incredibly expensive or, unfortunately, not quite as well made as they should be for the price. While Hickey's suits and sportcoats are not cheap (they run from around $800 to $1200) they offer a modern fit and design with all the manufacturing expertise of their parent company, an excellent value.
The airy store is a classic, eclectic SoHo shopping environment, with a professional staff that managed to be attentive without smothering us with attention when we visited on a slow, rainy afternoon during their first week of business, an impressive accomplishment.

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