Righteous Indignation Alert: CBGB to Officially Become John Varvatos Boutique
October 24, 2007
Let's be honest, The Shophound's fake nostalgia for places we never could have gone to in their heydays tends to run more along the lines of Studio 54 and Danceteria. That said, we understand how the merciless closing last year of legendary rock and roll venue CBGB rankled so many. We sort of felt the same way about the Roxy (where the bathrooms were just as revolting). Those disgruntled rock fans will probably take the news that the space will soon be turned into a designer boutique as adding insult to injury.
Designer John Varvatos has confirmed that he will be opening a store at 315 Bowery next Spring, presumably after a lot of cleaning. Frankly, such a store fits in far better with the new, shiny Bowery than a rock club that was typically described even by its most ardent fans as filthy. Of course, they meant it as a compliment.
We are willing to bet that Varvatos makes the most of his new store's colorful heritage, as his recent ad campaigns have eschewed models in favor of rock stars like Iggy Pop and, currently, Alice Cooper. We just hope it has a better bathroom.
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