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Evisu SoHo a No-Go

Any denim queens waiting breathlessly for Japanese cult label Evisu to finally open their Greene Street flagship store will have to wait a bit, until never.
While the brand's imagery remains in the window, a "for rent" sign has also been added to 93 Greene Street, and neighboring retailers have confirmed that the label has scrapped its elaborate plans or the site. Since it was intended to open last April, it's not a huge surprise, but stores have been known to delay openings by a season or more to get things just right, especially in New York. This location was meant to be the first of many, but for now, we cross Evisu off our list of upcoming openings.
Previously: Make Way For Evisu


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