Barneys Greenery Starts to Wilt
December 4, 2007
First of all, let us say that generally, The Shophound is very fond of Barneys. Has been for years. In fact, while so many other stores can be endlessly irksonme, Barneys almost never disappoints us.
Until now.
During the Summer, when we got wind that they were going to go "Green" for the holidays with green-themed windows and all maner of organic and ecologically sound special merchandise, jumping on that Al Gore bandwagon seemed like a clever idea.
However,
jump to November, and by the time we got to the second window, we could see a big green imaginary finger wagging at us. It's not that we insist on joining the crowd that says that Barneys' Holiday windows lost their bite years ago (even though they totally have), but there are so many things wrong with this promotional concept that we can hardly list them here.
Perhaps we should start with the fact that a big department store is one giant electrical sinkhole, even more so during the holiday season when you factor in the extra hours it remains open, full of elevators, escalators, hundreds of computerized register terminals, lights, burning practically all the time, often squandering natural light to create windowless, cocoonlike shopping environments, not to mention the energy consumption created fby all the shipping and re-shipping of merchandise. Has Barneys switched all its lightin to energy saving compact flourescent bulbs? Should we go back and do a survey?
At the very least we can give them some credit for keeping the wattage down in their windows, but if they really wanted to go green, perhaps they would do well to sell re-usable shopping bags, or offer a bonus to customers who brought bags back to be recycled or, even better, refilled with new purchases. How did that not occur to them?
As for the merchandise, as we were admiring the special organic Loomstate jeans made specially for the season, we couldn't help thinking that if they really wanted to be environmentally conscious, they would be made from raw, unwashed denim instead of being carefully prewashed and distressed. Good try, though.
It's not like we're trying to be some big holiday scold calling for boycotts and ruining fun, and if they had chosen some other timely, festive theme like, say, celebrity rehab, we wouldn't be remotely so picky. But if you're going to talk the talk...
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