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Diesel Coming to Fifth Avenue

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We won't have to look at an empty space at 54th and Fifth for long after Gucci moves to Trump Tower in March. The Italian luxury group, who owns the building, plans to lease at least part of the 33,000 square foot store to Diesel for its sixth New York store. While the popular denim giant already has a strong presence in Manhattan with three flagships plus a children's store and the Diesel Denim Gallery, they still are missing the kind of presence that only a prime spot on Fifth Avenue can provide...but not for long. So far, Diesel's plans for the space are unknown, but WWD reports that they are ready to unveil a Megastore concept in Milan early this year which conceivably could be replicated on Fifth Avenue.
Diesel Set for Fifth Avenue (WWD)

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