In the spirit of full disclosure, we have to admit that the folks at Martin & Osa, American Eagle's still developing grown-up division, have been plying The Shophound with drinks, hors d'oeuvre and gift bags for the past couple of days.
Listen, into every blogger's life some swag must fall, and heaven knows we have picked up all sorts of freebies during fashion week without having our opinions swayed. On Wednesday were treated to cocktails at the Thompson Hotel with some other Glam.com bloggers, and last night we hit the press preview for all three of the company's divisions, including AE, Martin & Osa and aerie, their lingerie division. More hors d'oeuvre. More drinks and more cute waiters.
We would, one might think, be hopelessly corrupted at this point, but in our own defense, we must point to our visit to one of the first Martin & Osa stores about a year and a half ago when we were already pleasantly surprised and charmed without the benefit of swag. From our point of view, it's always interesting to talk to retailers working hard to develop a new store concept and get their point of view. The M&O folks we spoke with were particularly eager to show off their updated e-commerce site and how hard they had worked to make it consumer friendly. Now that the nascent chain numbers twenty units, we were promised that a Manhattan store was in the works, which pleased us, because we have found them to be a chain store that city-folk like us could love.
This was confirmed last night when we saw the Fall preview. Clearly designed to do battle with Banana Republic and a newly luxed-up J.Crew, we liked the canny mixture of fashion trends and easy sportswear, especially that navy wool military jacket we might have to track down later this year.
At the other end of the loft, a flock of young models hung out doing their best impersonations of those merry bands of kids you see in the American Eagle advertisements. To their (and their stylist's) credit, they made the clothes look appealing, including a revamped denim collection. As for us, we can't complain about having 25 or so models hanging around just waiting for us to take their pictures, so look for some more shots after the jump.
Previously: Shophound Previews: American Eagle Hatches Martin + Osa