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Kate Spade Horning In
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To The Lower East Side

Cintra Wilson Goes Gun Shopping:
Haute Firearm Edition

Critical1901It's about time that someone pointed out that there's a gun store on Madison Avenue.
It's easy to walk by Beretta and mistake it for just another European luxury boutique, but this week's Thursday Styles has Critical Shopper, Cintra Wilson paying them a visit to remind us that (with the proper licenses and permits) one can walk down Madison Avenue with a brand new rifle - at a Madison Avenue price. Of course, La Cintra's primary weapon is her pen, so it's disturbing to imagine what sort of damage she could do when provided with actual hard weaponry.
Here's what else we learned:
Beretta is for hunters, but clearly not the L.L.Bean set.
La Cintra's signature brand of snark is lost on the staff there. They don't have time for that sort of thing. They are selling guns. Do not mock them.
Nello is not the first place to step into when you are feeling thirsty on Madison Avenue.

The thick cylinder of glass gave me an inkling I was about to get soaked, but even preclenched, I was unprepared for the bill to be $18.

Really? Unprepared? We would think it pretty obvious that a bottle of water at Nello wouldn't be much of a bargain. Next time, hit the nearby pretzel cart. It will still cost too much, in the way that pretzels vary in price depending on where the cart is, but not that much. it does remind us that, believe it or not, there was once an regular old deli right on Madison Avenue not so very long ago. It might have been replaced by Beretta.
Actually, her best moment comes towards the end,

It is a strange romance of conspicuous consumption that Beretta indulges, but rich guys apparently love dressing up like Ernest Hemingway and shooting things just as much as little girls love to wear tutus and dance around like prima ballerinas.

When you can take down a bunch of wealthy hunters like that, who really needs a rifle?
Critical Shopper - Beretta: I’ll Take the Shiny One With Bang! By Cintra Wilson (NYTimes)
Beretta 718 Madison Avenue, Upper East Side

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