Today In Alter Egos:Giorgio Armani JoinsThe Bat Brigade

Apparently, Bruce Wayne wears Giorgio Armani Hand Made To Measure, at least that's what Madison Avenue's Armani boutique is telling us.
Ordinarily, we would have thought that the designer would have kept his top collections free of Summer blockbuster cross promotional activities, but then again, Mr. Armani knows firsthand just how effective creating a film wardrobe can be in promoting a brand. Hell, Richard Gere practically launched the label by wearing it in American Gigolo.
This time, however, Armani is explicitly using billionaire playboy Bruce Wayne, not Christian Bale, the actor who portrays him, as his celebrity spokesperson. It may be the first time the designer has tapped a fictional character for such duties. Somehow, we suspect that had Armani recruited Bale himself as a spokesperson, the actor might have made a lot more money out of the deal, but we think he is probably doing OK anyway. The free Armani clothes he must be getting are probably worth it by themselves.
This effort, of course, puts Giorgio Armani in unusual company on the roster of companies participating in The Dark Knight's promotion, which includes Nokia, Hershey, Comcast, Microsoft XBox, Domino's Pizza and the California Milk Processor Board.
It's always nice to make new friends.
Oh, and not to gloat, but we're supposed to see the movie tonight. In IMAX.
Previously: Today In Superheroes: Nokia Goes Batty