Remember when Vera Wang was going to open a flagship boutique on Mercer Street in SoHo?
It's been taking so long to put that place together that we practically forgot about it, but the store is happening and will open November 28th to add its part to this year's Black Friday frenzy.
While her original Madison Avenue shop still caters to brides, this new boutique will focus on Wang's ready-to-wear and less expensive Lavender labels, and will be the home to an elaborate interior design by Gabellini Sheppard Associates incorporating interchangeable elements to be reconfigured seasonally.
A stone's throw from Marc Jacobs and Marni, The multi-level 2,500 square foot space has 40-foot ceilings in places, and was subject to approval by the building's co-op board before Wang could proceed. "I found this space and held onto it for two years because I couldn’t decide on an architect and I wasn’t about to rush,” she tells WWD, “There are very edgy, cool New Yorkers here — Marci Klein lives upstairs. Everyone in this building are major stylistas — Fabien Baron, André Balazs. It was a rough board.”
The Shophound looks forward to a more detailed report after the Thanksgiving weekend.
For now, we are out of town for the holiday.
Enjoy your turkeys and best of luck to those venturing out for the record levels of Black Friday promotions this season. Stay focused and keep those elbows out.
Wang’s New SoHo Store Plays With Proportions (WWD)
Vera Wang Opens Friday November 28 at 158 Mercer Street between Houston & Prince Streets, SoHo