What do you do when you have already reserved advertising space for a store that was supposed to be open a month ago?
Advertise anyway, apparently.
We can't help thinking that these posters were originally supposed to read, "NOW OPEN!" but as a result of Topshop's slow renovation pace, they are early preview teasers (well, actually it's a reasonable renovation pace combined with unrealistic expectations). Since Topshop won't open until next spring (at the earliest) Kate Moss can only flog the newly launched U.S.$ e-commerce site as she appears in all her sultriness throughout the Spring Street subway station.
Next Spring can't come soon enough ...for all sorts of reasons.
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