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Bleecker's Black Fleece
January 30, 2009
Brooks Brothers' exclusive boutique dedicated to Thom Browne's luxury Black Fleece collection is slated to open today after months of inactivity at the Bleecker Street site followed by a burst of speedy renovation.
We are just the out the door to see it for ourselves, but we are a little disappointed that Brooks Brothers was unable to create the elegant façade depicted in the rendering that was released when the store was announced in June. After all, if you are going to add to the Bleecker Street mall, you should at least give things an aesthetic lift like Coach did.
The good news is that, according to WWD, the prices for the collection have dropped about 30%. Brooks Brothers attributes this to a stronger dollar internationally lowering the prices for the Italian production, but we are speculating that a little margin narrowing has probably gone into effect as well to make the collection more appealing. We actually like the fit and make of Black Fleece better that Browne's signature collection, so this is a welcome development.
Brooks Brothers Opens Black Fleece Store (WWD)