Anyone concerned that the former Village Gourmet space at 823 Washington Street would be sitting empty for long can rest assured that by Fall it will be filled and the Meatpacking District's shopping strip will continue unbroken. Generra will be opening a 1,200 square foot store, its first U.S. boutique, in the space conveniently located near the entrance to the new High Line Park. This means that, unfortunately, the neighborhood will be short one deli, but you will be able to pick up a jaunty, Autumn outfit to wear while strolling the former elevated rails. It's a trade off, but you probably didn't need that snack anyway.
In other Generra news, while the label is still without a main creative director, today's WWD reports that Obedient Sons founder Swaim Hutson will collaborate with the brand for the Spring 2010 collection –good news for fans of that recently defunct label.
Generra Plans First U.S. Store (WWD)
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