Cupcake Alert: Eating Trumps Seeing At Grand Central Terminal

Apparently, what Grand Central Terminal needed was cupcakes.
Sure, there are already plenty of cupcakes in that place between all the any food shops inside, but none of them are cupcake specialists. That's where Crumbs comes in. With 10 shops in Manhattan already, this location in the Graybar Building on Lexington Avenue is one of three in the works for the city.
it takes the place of the displaced For Eyes Optical. We know, the place should have been closed for the name alone, but with several competitors nearby, there's no shortage of eyewear in the neighborhood.
After all, you only need so many pairs of glasses, but cupcakes, you can eat those very day! Crumbs has been aggressively expanding throughout New York, (and the U.S.) far overtaking rivals and original cupcake proselytizers Magnolia Bakery and Buttercup Bake Shop. Pricey sweets are apparently weathering the economy quite nicely.
While not technically in the terminal, Crumbs' arrival joins several changes on that side of Grand Central, particularly in the Lexington Avenue Corridor shopping arcade where stores have recently been shuffling now that leases dating from the station's renovation in the '90s have come up for renewal. The switch is on to bigger shops and more recognizable brands as L'Occitane and Tumi have hopped the aisle for more room leaving space for a M·A·C makeup store to open soon right next to a unit from fellow Estée Lauder brand Origins that has also been relocated. While trendier neighborhoods that until recently were considered hot (Lower East Side anyone?) continue to slide, nothing beats a good commuter location.
Crumbs (Official Site)