Get used to pronouncing Camicissima.
This Italian chain is taking over The Body Shop's former corner at 509 Madison at 53rd in midtown for its North American début. The no-nonsense store sells only shirts and ties at affordable prices. Calling itself the Zara of the men’s shirt business, the shop is aiming to bring fast fashion to New York businessmen selling four cotton shirts for $99.90, and three silk ties for $39.90. It almost sounds too good to be true, but we will only have to wait a few weeks to see just what kind of quality we get for those rock bottom prices. The store is set to open on November 27th, the day after Thanksgiving. At the very least, it should be a godsend to young, entry-level executives who need to build up a wardrobe for work.
Included in WWD's story on Madison Avenue's newest entry to is a hint that retail rents are easing up considerably. Liberio Romano, managing director of Camicissima’s U.S. operations tells the paper, “We thought it would be two years before we came to the U.S., but the rents are down and we saw the opportunity to come into an expensive market.” The chain's goal is to become bigger in the U.S. than they are at home in Italy, and at those prices, it's looking entirely possible to achieve.
Italian Shirtmaker to Open First U.S. Store (WWD)
Camicissima (Official Site)