Upcoming Imports:Fast Shirts From Italy Coming To Madison Avenue

Get used to pronouncing Camicissima.
This Italian chain is taking over The Body Shop's former corner at 509 Madison at 53^rd in midtown for its North American début. The no-nonsense store sells only shirts and ties at affordable prices. Calling itself the Zara of the men’s shirt business, the shop is aiming to bring fast fashion to New York businessmen selling four cotton shirts for $99.90, and three silk ties for $39.90. It almost sounds too good to be true, but we will only have to wait a few weeks to see just what kind of quality we get for those rock bottom prices. The store is set to open on November 27^th, the day after Thanksgiving. At the very least, it should be a godsend to young, entry-level executives who need to build up a wardrobe for work.

Included in WWD's story on Madison Avenue's newest entry to is a hint that retail rents are easing up considerably. Liberio Romano, managing director of Camicissima’s U.S. operations tells the paper, “We thought it would be two years before we came to the U.S., but the rents are down and we saw the opportunity to come into an expensive market.” The chain's goal is to become bigger in the U.S. than they are at home in Italy, and at those prices, it's looking entirely possible to achieve.
Italian Shirtmaker to Open First U.S. Store (WWD)
Camicissima (Official Site)

Comments

[SH Yin]

Dont get cheated by this brand. Its the shop policy to try only sample shirts and are not allowed to check the shirts we are purchasing. I respected their policy but to my horror all the shirts i bought various is sizes even when they are labeled the same size! It differ so so much i cant fit into it at all! And worst of all one of the shirt has market stain on the front upper pocket! great! Felt cheated! Lousy brand!