Collaboration Alert: It's Zac Posen For Target In 2010
November 30, 2009
As collaboration fans breathlessly await the launch of Rodarte for Target's Go International program, the mass retailer has announced Zac Posen as the designer on deck for the nest installment.
Many might wonder if the popular, precocious Posen might already be too well established for the program meant for lesser known, up-and-coming designers. After all, he is already famous enough to have appeared as himself on TV shows like "Ugly Betty", and unlike, Thakoon and Proenza Schouler, for example, everybody pretty much knows how to pronounce his name by now. However, his young designer bona fides were enough for Target, so you can now mark your calendars for April 25th when his line will be released for a month or so of selling. So far, there's no other word on the collection or what sorts of things it will include, as Target is, characteristically, keeping a lid on things.
Posen has been paring down his own company's staff lately perhaps in preparation for a big Spring. Aside form the Target project, the designer will also be introducing a more casual, less expensive label called Z Spoke which will launch exclusively at Saks Fifth Avenue.
If all goes well, the two lines should cleverly promote each other at the same time.
Zac Posen to Design for Target (WWD)
Many might wonder if the popular, precocious Posen might already be too well established for the program meant for lesser known, up-and-coming designers. After all, he is already famous enough to have appeared as himself on TV shows like "Ugly Betty", and unlike, Thakoon and Proenza Schouler, for example, everybody pretty much knows how to pronounce his name by now. However, his young designer bona fides were enough for Target, so you can now mark your calendars for April 25th when his line will be released for a month or so of selling. So far, there's no other word on the collection or what sorts of things it will include, as Target is, characteristically, keeping a lid on things.
Posen has been paring down his own company's staff lately perhaps in preparation for a big Spring. Aside form the Target project, the designer will also be introducing a more casual, less expensive label called Z Spoke which will launch exclusively at Saks Fifth Avenue.
If all goes well, the two lines should cleverly promote each other at the same time.
Zac Posen to Design for Target (WWD)
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