Pop-Up Alert:Here, NAU, But Not Forever
December 18, 2009
There are barely a couple of weeks left for the NAU pop-up store on Mercer Street in SoHo, and considering the tundra-like weather that has been forecast for the next few days, this would be a god time to stop by (also because they have put a bunch of stuff on sale).
For those unfamiliar with the brand, Nau is a Portland, Oregon based company dedicated to making sustainable outdoor and performance apparel. If this sounds dry and humorless to you, that's understandable, but you probably haven't seen the product, which is modern, stylish and thoughtfully designed. At its best, it's kind of like a happy meeting of Patagonia and Jil Sander, and while the goods are as eco-conscious as you could ask for, nobody is beating you over the head with social responsibility. The first thing that strikes us about their products is good design, which may be the very best way to make customers environmentally conscious. In addition, Nau donates 2% of every sale to humanitarian and environmental Partners for Change and offers a $10,000 grant every year to an individual or small team working for positive change.
In addition to its own label, the shop rounds out its stock with a few items from like-minded brands like Timberland Boot Company, Loomstate and Edun, but it won't be there forever. After New Year's Eve, Nau will pack its tent and move back home, though if they decided to stay a while longer, it would be a welcome addition.
Here NAU NYC Pop-Up store 69 Mercer Street between Spring & Broome Streets, SoHo
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