The Shophound has been rediscovering L.L.Bean over the past few months, and we have been as excited as anyone to see them launch their new premium L.L.Bean Signature collection this month. Rather than ordering online, we took the opportunity during a weekend out of town to visit the L.L.Bean store in Tyson's Corner, Virginia to see how the goods looked in person and try a few things on.
The premium concept has been catching on fast over the past year with American heritage brands like
Woolrich, Timberland and Pendleton experimenting with retail
collaborations and more exclusive deluxe labels for a few seasons now.
J.Crew has upgraded its entire product range and now competes directly
with brands like Polo and has brilliantly promoted formerly sleepy but more expensive
domestic brands like Red Wing Boots and Alden Shoes. Even the stodgy
Sears-owned Land's End has broken out its Canvas label which is well
worth a second or even third look.
In the Tyson's store, Bean has set up a well defined shop-in-shop right at the spacious store's mall entrance for its new line, and you can tell by the carefully styled sales staff in this section that they mean business. The collection feels like a well considered response to the ever upscaling J.Crew, and it looks as good in the store as it does on Maggie Rizer and Missy Rayder in the catalog. The best part is that the prices on most things are barely higher than that of your standard Bean fare, and designer Alex Carleton of Rogues Gallery, a veteran of both Bean's and Ralph Lauren's design studios, has tweaked the classics just enough to make them younger and livelier. The main difference here is the fit. Everything is trimmer and scaled more along the lines of a contemporary line, so regular Bean customers will likely find themselves jumping up a size. Our shopping companion, whose tastes generally run towards Lanvin and Ralph Rucci, picked up a chambray shirtdress (sold out online below size 14), a boatneck sweater and t-shirt, so you can see how these basics can mix in with a more sophisticated wardrobe. We made it out of there with a Sportsman's Madras Plaid Shirt in the kind of murky, dark madras we love (but have such a hard time finding) and a pair of the Eastport Handsewn Ranger Moc leather chukka boots that sold out online days after they were released as a preview item. There was plenty more we would have been happy to take along as well. The great advantages of shopping in the retail store are that A) there are helpful salespeople there who will tell you that the shirts are cut slim and the shoes are running small, avoiding annoying mail returns and exchanges, and B) they had plenty of goods in stock that are back-ordered on the L.L.Bean website. Sadly, the retail stores usually will not take phone orders (but if you beg a little, a manager might make an exception). The salespeople tell us that the new collection has been a big hit and is selling fast, which means that there should be lots more in the Fall.
Of course there is one category in the line that still needs a little work We are crazy about the subtly tweaked range of men's shoes under the signature label, but the women's footwear could benefit from a new point of view. This was the only group that disappointed and even looked, well, a little cheap, frankly. It's not an area where you can afford sacrifice quality to hit a targeted price
point, especially when the rest of the line looks so good. L.L.Bean is, unfortunately, not quite ready to pull off a stacked platform pump or chunky cork wedge sandals. They might have done better with women's versions of the men's mocs in brighter colors and by sticking with the simpler leather flats and sandals.
There are only about seventeen L.L.Bean freestanding stores, all on the Eastern Seaboard, and, unfortunately, exactly none of them convenient to New York City, so most of our cityfolk readers will have to rely on the website if they want to purchase anything, but since the collection is so clearly geared towards a more fashion conscious customer, we are putting in our request to Freeport, Maine that they set up a nice pop-up shop somewhere in Manhattan for the Signature line...or better yet, how about a full L.L.Bean store of our own?
L.L.Bean Signature (Official Site)
Previously:
This Week's Premium Launch: L.L.Bean Signature Has Launched
Premium Preview: L.L.Bean Teases Its Signature Launch
The Shophound On The Road: A Discovery Expedition To L.L.Bean
Unexpected Developments: L.L. Bean Goes Deluxe