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TODAY IN EXPOSURE:

...And For Those Of You Out There
Who Haven't Seen A Naked Picture
Of Marc Jacobs Lately

Marc-jacobs-ad01 About eighteen months ago, the media was lousy with pictures of Marc Jacobs in the altogether. It seemed like everywhere you turned the still recently trimmed down, toned up and tattooed designer was taking any and every opportunity to be photographed without clothes to the point where it started to become comical. At one point, we wondered if he was in a competition with Tom Ford (who had also developed a penchant for being photographed unclothed for magazines) to see who could get the most naked pictures published of himself, and then, mercifully, it all stopped, and Jacobs went back to wearing clothes -skirts, mostly, but clothes all the same.

We figured he had gotten it out of his system, but no, he was just biding his time for the right opportunity to take it all off again. This morning, we discovered that his new men's fragrance, BANG, will have a naked Jacobs as its model, photographed by his steady campaign photographer Juergen Teller (pictured above left, with a larger, slightly NSFW version after the jump). From the sounds of WWD's report, it took about zero arm-twisting to get the designer oiled up and in front of the camera again,

“Robert and I work closely with Coty on these projects, and he said, ‘Marc, you look so great now — you should be the model for men’s fragrance.’ My immediate reaction was, I don’t know. But then I came to see that it made sense. Men’s fragrance, unlike women’s in a certain way, is very personal. It’s a layer on top of skin — for women, it can be like changing a makeup color, but not for men.

“Once I agreed to be the model, I couldn’t see what I would wear to express this. We tried it with clothes, but it didn’t work. Then Juergen [Teller, who shot the campaign] had the idea for the silver Mylar, and it all came together. The silver Mylar also gives it that flash, that bang.”

We're betting it didn't even take that much convincing to get his kit off.

BANG debuts July 30 at Bloomingdale’s and Marc Jacobs stores, rolling out to 1,800 department and specialty stores in September when the ads break.

Marc Jacobs Heads Into Men's Scent Market (WWD)

Marc-jacobs-ad01

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