UPTOWN UPDATE: Target East River Plaza Gets An ETA
June 30, 2010
After several delays, Manhattan's first permanent, full-line TARGET will finally open its doors on July 25th. The long awaited store will join the already open Costo and Best Buy locations at East River Plaza. Regular 6 Train riders will have noticed that the popular discount chain has covered the cars with graphics to promote the upcoming store, even though it's still quite a schlep to the end of East 116th Street to get to the store after one has exited the nearest Subway (hopefully the Second Avenue line, which should be completed sometime before the next ice age, will offer a more convenient transport to the store).
The Wall Street Journal reports that not only will there be a lavish, celebrity studded gala party to celebrate the store on the 21st of next month, the store will offer some exclusive designer collaborations from New York designers including beachwear from Isabel and Ruben Toledo, Harlem resident Stephen Burrows's signature slinky apparel, and even NYC chef Marcus Samuelsson will offer some specially designed potholders to mark the event.
Ultimately, we're not actually sure that this new store will be more convenient for a lot of Manhattanites than the Brooklyn Target at Atlantic Terminal, but that's hardly the point. It's a Target in Manhattan, and it's coming soon!
Target To Unveil First Manhattan Store (WSJ via RACKED)
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