Milly To Fill A Void On Madison

After a two year vacancy that created a one-block mini-blight on tony Madison Avenue, contemporary sportswear brand Milly will be taking over the former Sharper Image space at no. 900, just north of 72^nd Street. Popular with everyone from the Gossip Girl cast to Second Lady Dr. Jill Biden, who wore a Milly ensemble to the Inauguration last year, the label has been something of a sleeper in the heavily hyped contemporary market. What Milly has lacked in advertising presence, however, it has more than made up by building a broad array of happy customers, and becoming a key player at high-end department stores. Look for the store to open early next year as designer Michelle Smith launches a new handbag and accessory collection for the label.

Fashion Scoops: Milly's Madison Plan (WWD)
Coming Soon: Milly (Madison Avenue Spy)