H&M is treating the completed renovation of its 125th Street store practically like a new flagship store opening. Now a pristine white with dramatic lighting, the store almost looks as if a corner of L.A.has been dropped in the middle of Harlem. Last night, the store held a packed press preview with lots of hors d'oeuvres on trays, a lady DJ spinning vintage soul and R&B and a full bar in the middle of the lingerie room (the Brassiere Bar, we liked to call it), and guests were enthusiastically filling their arms with goods at a 25% discount while they munched on little spring rolls and guzzled Belvedere vodka.
It's today at 10 AM, however, that the official relaunch begins, and the first 200 shoppers into the store will receive a free H&M t-shirt as well as gift cards randomly ranging in value from $10 to $300. If you can't make it for those goodies, there will still be re-opening specials throughout the weekend including ladies' dresses starting at $3, men’s shirts starting at $5, and girls’ leggings starting at $3. That's almost like shopping in the 99¢ store, so if you are looking for a late Summer wardrobe lift, then you should get on up to 125th Street posthaste.
H&M Harlem reopens Friday July 30th, 125 West 125th Street, Harlem