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Orchard Street's BBlessing To Close

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What does it say about the Lower East Side that one of its premier retailers is abruptly closing? Influential Orchard Street menswear shop BBlessing's end-of-season clearance has turned into a Store Closing Sale as the boutique shuts its doors forever on Saturday. Is this some sort of signal that the retail revival on Orchard Street and its environs is in decline or is it just a blip?

Aside from its own brand, BBlessing also promoted labels like Surface to Air, April 77, Rag & Bone and emerging companies like Fingers Crossed, Timo Weiland and Lova.

We're not sure if it's a landlord dispute or just tough business that has sunk the boutique and its unique blend of preppy and Goth-lite, and we are not yet clear if its brand will somehow live on as a label to be sold in other stores. Hopefully, the store's young proprietors will re-emerge sometime soon, but for now, Orchard Street will have another void in the block just below Houston Street.

In the meantime, what's left of the store's stock will be on sale from 60% to 90% off, although we're not sure of their usual Saturday evening drinks and music will be so festive this week.

BBlessing 181 Orchard Street at Houston Street through 7/31
BBlessing Closing Shop at 181 Orchard Street (Bowery Boogie via Racked)

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