Click the image for larger boobs in a new window
Considering the uproar that American Apparel
's risqué advertising used to cause, we are kind of surprised that we haven't heard any complaints about the windows we saw recently at Lush
, the natural cosmetics chain that has sprung up all around the city over the past few years. They've got that AA girl-against-white-seamless-with-a bright-strobe look, and there's a pointed emphasis on the models' barely covered bosoms to promote the brand's Lovely Jubblies
breast cream. So how, when American Apparel's scantily clad strumpets have raised community hackles on so many occasions, does Lush able to get away with its topless sextet with nary a whimper that we have heard about?
Is it the humorous yet juvenile reference to jugs, headlights, hooters and watermelons that excuses the image? Even the token male (or very hairy flatchested female) holds up a pair of door knockers. (Get it? Knockers!) Maybe it's just the wholesome context of personal care and maintenance instead of AA's louche "hey look at my ass" aesthetic that makes the imagery seem so innocent. Perhaps we are unbothered because we don't know of a pervy, slightly unhinged CEO behind the scenes shooting the ads at Lush.
Mind you, it takes a lot more than some barely covered breasts to offend The Shophound, but we discovered this window display smack in the middle of the stroller clogged, family friendly Upper West Side where would have thought it might raise an eyebrow or two. If this all means we now live in an enlightened, prude-free society, then we are all for that, but we think Lush is just flying under the radar here.
Lush (Official Site)