CRISIS MANAGEMENT: More Japanese Relief Efforts From UNIQLO, Bergdorf Goodman,
Lady GaGa & Others
Lady GaGa & Others
March 15, 2011
We're keeping an eye out for as many New York retail relief efforts as we can find. Even if you've only been giving the situation in Japan minimal attention, it's hard not to see the cataclysm as escalating by the hour.
Here are some more relief efforts that we have discovered so far:
Bergdorf Goodman has converted its Facebook page into a relief portal with multiple options for donating including the American Red Cross, Shelter Box, Doctors Without Borders and iTunes. Click on the "Earthquake Relief" sidebar link (and, no, we don't think you get any InCircle points for that).
Fast Retailing's Tadashi Yanai founder and president of the company that owns UNIQLO and Comptoir des Cotonniers, will personally donate 1 billion yen ($12.2 million) of his own money towards relief efforts and has committed 400 million yen ($4.9 million) from the company's corporate funds as well. That's in addition to the clothing collection that is being arranged at those stores' New York locations as well as at Theory stores.
Lady Gaga's red and white "We Pray For Japan" bracelet has already raised a reported $250,000 for Japan in a matter of days, and promises to be an effective fundraiser. It is available on her website and costs a mere $5.
Tadashi Shoji is reportedly donating 10% of sales online and at boutiques in Las Vegas and South Coast Plaza to the Red Cross.
SushiSamba has created $12 special sushi rolls which will divert 100% off its proceeds to The Red Cross. As of Monday morning, nearly $4,500 had already been raised in its New York restaurants. The roll will be available through the end of March at all SushiSamba locations, and each one will feature a different roll.
Brookstone is accepting donations to help efforts through Save The Children at all of its stores including its three Manhattan locations as well as through its website until the end of March. Notably, Brookstone will match up to the first $50,000.00 in donations collected from its customers.
Steven Alan is donating 15% of all sales through March 17th to International Medical Corps for their relief efforts in Japan.
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