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Abercrombie & Fitch Sends
101 Hunks To Paris

Here in New York we have all become so jaded in regards to Abercrombie & Fitch's usual stunts. The swimwear-clad models standing in front of Hollister have become such a Summer fixture that we hardly notice them anymore (well, maybe we notice them a little). In Paris, however, things are a bit different.

While Abercrombie's stores are fixtures in nearly every mall in America, the brand is far less saturated in Europe, and the cachet that has long since worn off on these shores remains in full effect overseas. To build up excitement over its new Paris flagship store, the company has hired 101 models to do what Abercrombie models do best, stand around, smile and look generally toned and worked out while underdressed. The folks at Stylerumor have gone to great efforts to document this event with copious photos and video.

It would be a shame not to share their hard work with the American public.

Abercrombie & Fitch Invades Paris with 101 Shirtless Models (Stylerumor)


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