Italian label Marni continues to increase its presence in New York with the announcement that it will be taking over the 2,500 square foot store at 1 Gansevoort Street that briefly held a Yohji Yamamoto boutique. The store is on the pointy block where Gansevoort Street veers off from West 13th Street between 8th and 9th Avenues. Adidas Y-3, Catherine Malandrino, Calypso St. Barths and Andrew Buckler are all steps away. The new boutique is set to open sometime next month and will feature, along with women's and men's lines, the U.S. debut of Marni's children's line for all those parents who long to spend hundreds of dollars on clothes that will be outgrown in six months. The store features an unusual design adapted for the previous occupant which separated the main selling space completely from the part of the building which holds backstock and offices —a striking element that could prove especially impractical in adverse weather, but makes for a light filled, airy ambiance inside the store.
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