The wraps are off of Brooks Brothers' latest effort on Broadway at 20th Street, but someone forgot to close the curtains! The poor, headless mannequins in the windows are cruelly exposed without their clothes, but passersby can get a good look into the new 
Flatiron Shop the legendary retailer is about to open. The store is expected to showcase Brooks Brothers' younger, more collegiate lines, taking aim at nearby competitors like J.Crew and Ralph Lauren's Rugby. Taking over the space from Energie/Miss Sixty, the Brooks team has stripped the interior of its ersatz mid-century decor, and installed a design scheme that is better befits the heritage of a building that once housed Lord & Taylor. Peeking through the open door, The Shophound saw dark wood shelves and brass chandeliers giving the space an elegant library/lounge look. The loft at the back of the store remains, and it looks like the lower level will be utilized as selling space as well. Inside, workers clad in denim, oxford button downs and khakis scurried to prepare the interior, so we expect the public to get a full look inside any day now.
Previously:
Site Specific: Brooks Brothers Headed To Flatiron District By Fall (4.20.2011)
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