Fittingly, Tiffany & Co. has always been a model elegant understatement when it comes to window display, even at Christmas when its neighbors on Fifth Avenue pull out all the stops. Partly, this has to do with the store's little windows, meant to create little jewel boxes of wonder outside the imposing jewelry store.
Not this year.
The windows are still the same size, with displays that are as fanciful and masterfully composed as ever, but around the windows on Fifth Avenue and 57th Street, Tiffany has added what appears to be sections of an antique carousel in gold and signature Tiffany Blue. Inside the store, the famous main floor is festooned with more traditional garlands and tinsel, but the store's visual team has added a gilded archway at the main entrance that echoes the scrolls and curlicues of the outside decorations. It's a striking look, especially if you are used to the store's usual, less flashy style, but, hey, it's the Holidays. Why not have a little bit of fun?