FLASH MOB: Bell & Clive Goes Live With Big Brands

Bluefly launched its new flash-sale site Belle & Clive today in a Beta format with a bevy of coveted brands to try and get a piece of the off-price pie that has made Rue La La and Gilt Groupe tha darlings of off-price shoppers.

Today's début brands include MiuMiu, Rebecca Minkoff, Magaschoni, Bottega Veneta, Gucci Fine Jewelry, Vintage Chanel & Louis Vuitton, and, for men,  Prada and Theory. Discounts on the big luxury brands are only about 30%, but Theory, Minkoff and Magaschoni were more in line with the deeper discounts we have come to expect from the established flash players. Gucci jewelry, in particular, showed some very deep discounts. Like its competitors, Belle & Clive requires an invite, so feel free to click HERE and consider yourself invited.

On Friday, they will roll out their next group of sales including, Gucci Women's Apparel, Céline Handbags, Vintage Chanel & Hermès Accessories, Nicole Miller, Kooba, Diamonds by KC Designs Fine Jewelry and Tom Ford Men's Apparel, a label we have yet to see on any flash site.

So far, the selections are limited, but this Beta is much more extensive than Vente Privee's meager test, so we think it is definitely one to keep an eye on.

Belle & Clive (Official Site)