Hey kids, It sure is a slow news week, so who better than a true sports hero like David Beckham to come to the rescue with a preview of the men's underwear line that he will launch in 1,800 H&M stores worldwide on February 2nd. Naturally, all the important modeling will be done by Beckham himself, and why not? He certainly has the experience, and we haven't gotten a chance to check in on the state of his tattoos lately, right? The folks at H&M were kind enough to send us the full lookbook and price list this morning and, feeling generous, we thought we would share every picture with you dear Shophounders after the jump.
You're totally welcome.
The line runs from $12.95 for briefs to $29.95 for a henley shirt, long johns or pajama pants with all the expected trunks, tanks and boxer brief styles in between, so it's cheaper than Calvin Klein, but still more expensive than Uniqlo. We are expecting some big crazy public appearances next month for the launch, but for the time being, you'll have to make do these photos. This collaboration happens to be a long running project, so that probably means new pictures of Beckham in his underpants every season for the foreseeable future. We will do our very best to keep you updated on such developments as they unfold because, well... stars in underpants. These are the kinds of things that keep the internet running.
David Beckham Bodywear for H&M launches on February 2nd at H&M stores worldwide
More images after the jump