Strong But Not Overwhelming Response For Jason Wu's Target Line
February 6, 2012
We can't imagine that Superbowl Sunday had all that much of an effect on Target's launch of its Jason Wu collaboration, because by the time the game began, the morning shopping action sounded like it was long over. While shoppers may still have a bad taste in their mouths from the retailer's system breakdowns surrounding the Missoni collaboration last Fall, the response to Wu's smaller collection dodn't seem to tax the chain too heavily. As usual, the team from Racked was out on location to gauge the crowd response which seemed to range from a ransacking in Brooklyn to more sedate but still enthusiastic shopping in Queens. By now, however, it looks like most of it is gone to (presumably) happy customers. On line, the majority of items are either listed as sold out online or "available in stores" which means take your chances. This morning we found five apparel pieces and no accessories that were still orderable from Target' website.
If you are really set on getting some of this line, we found literally thousands of items listed on eBay, and, from what we could gather, they were not going for much above their retail prices —at least not yet.
Your other option, of course, is to sit tight for a month when H&M's Marni collaboration hits. You will probably be guaranteed a frenzy at the store for that one, but Sofia Coppola's short teaser ad for the collection just hit, and it looks like it will be worth the effort.
Jason Wu for Target Is Practically Gone from Atlantic Avenue, A Measured Mania for Jason Wu at the Queens Target (RACKED)