COMING SOON: The Only Time When More Acne
Is A Good Thing
Is A Good Thing
February 22, 2012
It is a triumph of product over branding that the fashion company known as ACNE has been so successful over the past decade or so. Perhaps nobody at the Stockholm-based collective knew at its inception that they chose a name which also refers to a common skin condition that makes teenagers miserable and keeps dermatologists in business —or maybe they did. Perhaps they chose the name Acne over alternatives like Psoriasis or Eczema. Who knows? People love their jeans so much that it really doesn't matter what they called themselves.
Anyway, the point of all this is to say that Acne, which has been represented for the past few years with a charming but modest and somewhat out-of-the-way store at 10 Greene Street between Canal and Grand Streets is doing so well that they need more space. They will be opening a new, larger location at the corner of Greene and Grand, right across the street form the current epicenter of fashion cool, Alexander Wang. The new space, formerly the De La Espada design showroom, has 3,000 square feet on the street level which should be more than enough room for Acne to show off every style of jeans they make as well as their sportswear and accessory collections. The new store is slated to open its doors in April. Leave your Clearasil at home.
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