Diesel has carved out a unique position for itself with a long, continuing reign at the top of the premium denim market, but this week it is turning its focus to its Black Gold label, which pulls the brand away from its core material into the more rarefied designer arena. Though the line's women's runway show happens this afternoon, today also marks the opening of the Contemporary Showcase for Black Gold in SoHo. Regular neighborhood shoppers will recognize the Green Street address as that of the brand's former premium premium Denim Gallery, but now the Italian jeans giant has tasked interior designer Ryan Korban with transforming the space into a sleeker, more refined environment for the first and only store that exclusively carries Black Gold's men's and women's collections. Yesterday, The Shophound took a break from Fashion Week to get a preview of the new shop. As styling assistants completed fittings for today's runway show around us, Korban walked us through the transformed store, showing how he departed from his signature black and white scheme to include softer browns and beiges including zebra wood display tables, an upholstered suede wall and two huge aluminum monoliths that break up the loftlike 2,500 square feet. It all makes for a perfect setting for Black Gold designer Sophia Kokosalaki's striking collection, which, with its intricately worked leather accent pieces, will either look great with your jeans, or more likely, make you forget about denim altogether.
Diesel Black Gold Contemporary Showcase opens today at 68 Greene Street between Spring and Broome Streets, SoHo.