COMING SOON: Bleecker Street Getting Maison Martin Margiela's Diffusion Boutique MM➅
April 30, 2012
There aren't too many spaces left on Bleecker Street for new entrants these days, but the departure of the long running gallery, A Clean Well Lighted Place, makes room for Maison Martin Margiela to move in with a boutique devoted to the brand's MM➅ collection. Fashion journalist Jim Shi's TwitPic above has (along with anyone walking down Bleecker Street) tipped off the magical interwebs that the store will be opening "soon", with an official date sure to follow. With the main Margiela boutique not far away on Greenwich Street it makes sense that the brand would choose Bleecker as it is shifting from a designer enclave into a street for various diffusion and contemporary brands like Ralph Lauren's Rugby and RRL labels, Burberry Brit and, of course, Marc by Marc Jacobs. It also signals an effort from the characteristically cryptic house of Margiela that plans may be underfoot for a more aggressive rollout of stores devoted to the brand's less expensive divisions, but a look at the company website will remind anyone that things at Margiela are never as simple as they might seem.
@jimshi809 (Twitter)
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