COLLABORATION ANTICIPATION: Target's First Retailer Collaboration With THE WEBSTER Is Unveiled
April 6, 2012
The first phase of TARGET's new designer collaboration concept, The Shops at Target, was unveiled yesterday afternoon as the first images of the mass retailer's team-up with the exclusive Miami Beach boutique The Webster flew around the magical interwebs. The chain's new concept is to collaborate with influential stores rather than designers to add excitement to Target's big-box merchandise mix, and while initially, it was hard to figure out exactly how this would translate, the new photos look promising. The 122-piece collection features a range of products for Men, Women and Children including shoes and accessories with a breezy, summery look and just enough tropical pattern to remind you of Miami without looking like you have been imprisoned on some Polynesian island. it was created in tandem with The Webster co-founder and CEO Laure Heriard Dubreuil who translated the boutique's "beachy and chic, yet luxurious" aesthetic to fit target's under $50 price points. Refinery 29 and GQ have previews of the men's and women's lines, and if you want to pore over the entire collection, head on over to the Huffington Post for an extensive slide show of the whole shebang including items that will be available online only. The Webster for The Shops at Target drops on May 6th, so be prepared. We can't be sure if this project will cause an Missoni-like frenzy, but with the way things have been going, you can't be too early.
First Look: The Webster at Target (The GQ Eye)
YES: The Webster For Target Is Here And We're Giving It Away! (Refinery 29)
The Webster's New Target Collection Hits Bullseye (Huffington Post)
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