COLLABORATON ANTICIPATION: Macy's Next Capsule Comes from Calvin Klein... Who Already Sells To Macy's

Macy's designer collaboration program has taken an odd twist with the announcement that Calvin Klein will be the next label to join forces with the immense retailer.
Wait, doesn't Macy's stock racks and racks of Calvin Klein in its stores already?
Yes and no.

While the roster of designers who have participated in Macy's capsule collections over the past year has mostly been made up of designers like Karl Lagerfeld, Alberta Ferretti and Giambattista Valli among others whose price points are well above the chain's moderate parameters, this capsule of dresses (sketches are pictured above) will be from the brand's Francisco Costa designed Collection division. Costa's work usually features price tags running as much as ten times this line's $135 to $180 price points. In addition, this project appears to be separate from Macy's previous collaboration program which has been done as part of the store's Impulse contemporary department. This special line will be presented as part of the upcoming storewide promotion, “A Magical Journey to Brasil”. The Brazilian-born Costa will be representing his home country, and WWD reports that the labels and hangtags will read "Francisco Costa for Calvin Klein" marking the first time the designer's name has been featured next to Calvin Klein's in this way.

The rest of the brand's products won't be left out of the mix, however. Kevin Carrigan, who oversees the rest of Calvin Klein's non-Collection lines, will be creating exclusive products for men and women under the brand's moderately priced main label and underwear lines.

The promotion which begins next month will feature exclusive Brazilian and Brazilian-inspired products throughout the store over the course of two months in a manner reminiscent of country-specific promotions that were a regular feature at Bloomingdale's and Neiman Marcus in decades past. Costa's dresses will be released on May 15th.

Francisco Costa to Do Calvin Klein Capsule Line for Macy's (WWD)